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STRATEGIC POSITIONING & STAKEHOLDER ALIGNMENT
Bringing strategic clarity
to work in innovation
and research.
Helping organisations see and articulate the societal relevance of their work—so it aligns the right stakeholders and moves a shared mission forward.
Carity that leads to real-world impact
In the world of innovation and research-led work, it is often assumed
that the value of our work is self-evident. We believe that because
a breakthrough is significant, its importance should be obvious to everyone. Yet "impact" is not a quality that is simply there. It is a layer that must be uncovered and consciously made part of the collective focus.
When initiatives bring together diverse actors, they often arrive with
very different understandings and ways of looking at the same problem. Without a shared orientation, the value of the work can easily be overlooked or interpreted in vastly different ways.
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This is where momentum can stall. When the industry and societal relevance is not identified and articulated, it remains unseen by the very people who are, in truth, already part of a broader societal mission.
My work is the translation and creation of this alignment. Whether I am working with a life science company or an international innovation project, my process is focused on three essential steps: I define the true relevance and value of the work, identify who needs to understand what, and decide how to engage others around it.
Having worked both in public and private sectors—across EU-scale innovation contexts, research engagement, creative industries, education, and business—I have gained in-depth understanding of how different stakeholders understand and define value. I know how to reach the point where we finally see the same thing, and identify the practical ways we can move the work forward.
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Working on stakeholder engagement session within
Latvia international positioning strategy development, 2022
My experience and insight
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Science engagement work within research institutions and through independent initiatives, bridging the gap between research and societal relevance.
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Development of Latvia’s International Positioning Strategy, aligning stakeholders across the public sector, industry, and civil society.
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Co-development of the Mission Sea2030 strategic roadmap within the EU mission framework.
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The Baltic Sea initiative, addressing systemic fragmentation across the region by developing a new model for knowledge exchange and collaboration.
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Education and cultural project development at UNESCO, focusing on global partnerships and interdisciplinary work.
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Development of EU-funded projects in education, research and innovation.
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Social impact and business mentor for EU-scale innovation initiatives.
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Project leadership, business development, branding and advertising in global creative agencies including Publicis, JWT, TBWA, and DDB.
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Film and editorial storytelling initiatives connecting reserach, education, and social impact.
How I can help and collaborate
STRATEGY :
Impact & Stakeholder engagement
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Clarifying the value of your work and what it contributes, both within your field and in a societal context
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Identifying the actual needs and challenges your work addresses
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Positioning your work within a wider ecosystem of actors, partners, and related initiatives
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Identifying how to engage stakeholders and build alignment around your work
IMPLEMENTATION:
International Project Leadership
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Coordinating multi-stakeholder projects across public and private sector contexts
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Supporting the development and coordination of EU-funded innovation projects
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Coordinating stakeholder collaboration within international scale projects
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Contributing to EU funding project proposals, with a focus on impact and dissemination
EDITORIAL:
Strategic Storytelling and Media
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Translating complex work into narratives that make its direction and significance clear to others
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Articulating the industry and societal impact of your work through interviews, articles, and other formats
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Finding the real-life stories and cases that ground your work in experience, making it easier for others to relate to and support over the long term
Why the story of the Baltic Way?
The Baltic Way, 1989 when two million people formed
a human chain across the Baltics to claim their freedom.
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Because this is what alignment around a shared mission
can look like at scale.
My worldview and mission-oriented thinking is rooted in a story of the country where I was born. Latvia.
I carry the memory of a million hands joined across borders;
a generation that proved that when people align around a shared mission, the impossible moves forward.
Even as my path led me to Sweden, that imprint, that collective lived experience, remained my compass. It is my reference point for how we come together around the things that matter. It is a quiet reminder that in our fragmented world, this kind of unity is not just a history lesson—
it is a necessity and reality never losing its momentum.
Today, I work as a translator between systems and cultures, fields and perspectives, looking closely at the heart of an initiative to find what it contributes and why it matters.
Whether through strategy, collaboration, or leadership, my work remains the same—to clarify the direction, to align people, and
to ensure that we find a way to collaborate around meaningful missions.